In the heart of the ancient medina of Fes, amidst the labyrinthine alleyways and bustling market stalls, a tale of cultural exploration and transformation was being woven. At the heart of this narrative stood Tourroco, a company founded by a passionate soul named Mimoun.
Mimoun’s curiosity was ignited when he discovered that students from around the world were flocking to Morocco to study its rich culture, anthropology, and art. Eager to create a bridge between these seekers of knowledge and the enchanting essence of Morocco, Mimoun began arranging meetings with these young scholars. These rendezvous weren’t just intellectual exchanges; they were the first sparks that would eventually light up the path for Tourroco. Through discussions in cozy riads within the old medina, a deep connection was established between Mimoun and the students. As they shared stories of their research and their fascination with Morocco’s intricate tapestry of traditions, history, and way of life, Mimoun recognized an opportunity to bring this profound experience to a broader audience.
Enter Ali and Omar, two seasoned drivers who had spent years navigating the Moroccan landscape and understanding its every nook and cranny. They had previously ferried students to the very riads where Mimoun met them. Their invaluable expertise and knowledge of the roads, hidden gems, and local communities were the missing pieces in Mimoun’s vision.
During the Covid period, Mimoun sold his shares in the company and moved to France to pursue advanced studies in tourism. After the pandemic, he returned to collaborate with the company, taking on the roles of Marketing Expert and Head of Customer Service, bringing new insights and expertise to support its growth.
